What Is Ecommerce SEO?
Ecommerce SEO is the process of optimizing a website for the purpose of increasing sales and revenue through organic search engine results.
This includes improving the visibility of a website in search engine results pages (SERPs), and increasing the number of visitors who click through to a website from search engine results pages.
There are numerous techniques that can be used to improve an ecommerce site’s search engine optimization and by extension its organic traffic.
Some of the most basic techniques include optimizing page titles and Meta descriptions, content optimization, internal linking, link building, and technical SEO optimizations such as pagination, URL structure and sitemaps.
Tips To Double Your Traffic with Ecommerce SEO
You can double your traffic and leads by partnering with professional SEO service providers. It is a great way to scale your business organically and reach new heights. Even without a physical store, e-commerce can be a source of great business. Here are some tips to get you started.
1. Research your keywords
Before you start optimizing your ecommerce website for search engines, you first need to identify the right keywords to target. Chances are, you’re already well-acquainted with your products and services, so think about what words or phrases people might use when searching for them online. You can start your keyword research with a tool like the Google Keyword Planner, which makes it easy to see what terms people are using and how much they’re willing to pay when searching for them online.
2. Optimize your site structure
Once you know what keywords you want to use in your ecommerce SEO strategy, you can start optimizing your site structure. This basically means making it easier for search engines to crawl and index the pages on your website. One way to do this is by grouping together similar types of content and creating a sitemap that tells search engines what each page is about. You should also consider creating separate XML sitemaps for desktop and mobile versions of your site, since Google prioritizes mobile-friendly sites when it comes to search results.
3. Optimize your product pages
The most important pages on an ecommerce website are the product pages, which is where people will be looking for information about the items you’re selling. You should try to incorporate your target keywords into the titles, URLs, and descriptions of your product pages, as well as in the images you use. You can also use Google’s Structured Data Testing Tool to make sure your pages are formatted correctly for search engines.
4. Optimize your category pages
Your category pages are another important part of your ecommerce SEO strategy because these pages rank for your product and brand keywords. To improve the SEO of your category pages, try creating unique Meta descriptions and titles that incorporate your target keywords. You should also use high-quality images on your category pages, since Google will display an image from a product page if it doesn’t have its own image to show.
5. Optimize your landing pages
Your landing pages are the pages on your website that people visit after clicking on a link from a search engine results page (SERP). To make sure these pages are driving traffic and conversions, you need to optimize them for SEO. This means including your target keywords in the titles and meta descriptions of your landing pages, as well as using high-quality images. You should also use the keywords you found during your keyword research in the body copy of your landing pages, since Google will prioritize such content when displaying SERPs.
6. Optimize your blog posts
You should consider adding a blog to your eCommerce website and using it to share fresh, original content. This is a great way to improve your site’s SEO.Since Google loves new content and will reward you with better rankings for doing so. When writing blog posts, be sure to include your target keywords in the titles, Meta descriptions, and body copy. You can also use Google’s Keyword Planner to find relevant keywords that aren’t already being targeted by your competitors.
7. Optimize your store pages
Store pages are essentially categories for items you sell in your physical locations (stores). Google treats these types of pages like category pages, so you should create unique meta descriptions and titles for each store page. You should also use high-quality images on your store pages, which are often displayed in SERPs.
8. Optimize your product feeds
A product feed is a document that contains details about the items you’re selling, including their names, prices, descriptions, and photos. Product feeds are used by a variety of platforms, including Google Shopping, Facebook, and Pinterest. To improve the SEO of your product feeds, be sure to include your target keywords in the titles, descriptions, and URLs of your feeds. You can also use Google’s Structured Data Testing Tool to make sure your feeds are formatted correctly.
9. Optimize your app content
If your ecommerce business has an app, you should make sure its content is optimized for SEO. This means creating unique titles and Meta descriptions for each page of the app (which are essentially like landing pages), as well as using keywords in the body copy. You can also use Google’s Structured Data Testing Tool to make sure your app pages are formatted correctly for search engines.
10. Optimize your local listings
Local listings are websites that contain important information about a business, such as its address and phone number. Google uses these types of sites to create SERPs. So it’s important for ecommerce businesses to optimize their local listings for SEO. To do this, be sure to include your target keywords in the titles and descriptions of your local listings. You should also use high-quality images and unique Meta descriptions.
11. Optimize your social media profiles
Social media platforms are an important part of any ecommerce website’s SEO strategy. These sites allow you to share your products and brand with a larger audience. Which can help you drive traffic and conversions. To optimize your social media profiles for SEO, be sure to include your target keywords in the titles and descriptions of your profiles. You should also use high-quality images and unique Meta descriptions.
12. Optimize your email campaigns
Email campaigns are an essential part of any ecommerce website’s marketing strategy. Since they allow you to directly communicate with customers. To help improve the SEO of your emails, be sure to include your target keywords in the titles and descriptions of every campaign. As well as links back to your site. You should also use high-quality images and ensure that your content is delivered to email inboxes within a reasonable amount of time.
13. Anchor text optimization
Anchor text refers to the blue, underlined links you see on SERPs, which lead from one webpage to another. In order for your ecommerce site’s SEO to improve. You need to ensure that your site’s descriptive and target keywords are used as anchor text. This can be done by including links in your website’s blog posts. Navigating from page-to-page within your store (via menu links), and adding links to images on product pages.
